ROBEL – The name says it all

ROBEL reorganizes its product range.

22.03.2018 in Company

 A consistent naming system for all products and services goes live:

  • Each and every product name starts with RO
  • followed by the function of the machine in English
    Tamp = ROTAMP
  • and a further specification, e.g. the motorization
    ROTAMP with 2 stroke petrol motor = ROTAMP P2


From name to customer value:

  • The machine function cluster facilitates orientation within the product portfolio
  • Once explained, the system works intuitively and world wide
  • The specification within the name delivers an addition of product information

For ROBEL CEO Wolfgang R. Fally the new nomenclature has been considerably overdue: „We construct user friendly machines. It is therefore only consequent to give them user friendly names as well. Now it is clear: With the RO-name on it there is ROBEL quality inside.“


That and how the concept works is shown on the new ROBEL website – – online from March 2018.


ROBEL. Strong Names. Great on Track.